Lights, Camera… Segmentation:a proposal of film tourism for the city of Niterói-RJ

Abstract

Film tourism is a tourist market segment in which the tourist or ‘set-jetter’ travels to know a site after seeing it onscreen, often after seeing it in a movie.These productions are commonly cinematographic films, miniseries, TV shows or soap operas. Accordingly, the objective of this research is to present the potential for the development of the film tourism in the city of Niterói, Rio de Janeiro. The specific objectives are to highlight the relationship between tourism and audiovisual productions; to present the city of Niterói as a film destination and build a locations catalog that features the touristic attractions that represent the identity of the city. The research methodology consists of research about the tourist attractions of the city; collected information of those places; and photographs of them displaying their potential as possible locations for audiovisual productions.The main result of this research is the cataloging of the city’s touristic attractions organized as a locations’ catalog, which aimed to present the potential for the city’s audiovisual production.