Smart tourism destinations: a study based on the view of the stakeholders
DOI:
https://doi.org/10.11606/issn.1984-4867.v28i3p358-379Keywords:
Smart tourism destinations, ICT, Stakeholders, Marbella, Spain, SEGITTUR.Abstract
This research analyzes the stakeholders’ views on smart tourism destinations, based on the methodology of the State Society for the Management of Innovation and Tourist Technologies, S.A. (SEGITTUR), having as case study Marbella, a city belonging to the province of Malaga (Spain). In order to reach the proposed objectives, the qualitative methodology was used through the techniques of direct observation and semi-structured interviews with direct and indirect tourism agents of the city. The opinions of the interviewees have been categorized in an inductive way from the systemic networks of ideas and thoughts through a content analysis. The results show that Marbella presents characteristics of a smart tourism destination, however, it needs to fulfill in a broader way, all the dimensions or methodological axes of SEGITTUR: technology, innovation, accessibility and sustainability. It is concluded that Marbella is considered a Smart Tourism Destination, in an initial phase that mainly adopts technological and sustainable strategies. In addition, it is stressed that tourism governance and the construction of indicators are key factors for the success of smart destinations.
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