The Importance of Digital Marketing in the Disclosure of the Calendar of Events in Santa Vitória do Palmar/RS City under the View of the Community

Abstract

TThe calendar of events is a tool widely used by public and private institutions in order to promote events. With the development of technology, its online form has contributed immeasurably to the expansion and reach of the target audience, since communication through the internet causes the news to be disseminated in real time, especially from the use of social media. In this sense, the focus of this study is to verify the importance and real need of an online event calendar for the community of the municipality of Santa Vitória do Palmar / RS, located in the extreme south of the country. The research carried out is of an exploratory type with a descriptive character, its approach is quanti-qualitative, and the data collection was performed through a semi-structured questionnaire. As a result, it was found that an online event calendar would be very beneficial to the community, which is often unaware of the prominent occurrence of an event, as well as to find information about the annual programming in a more agile and reliable way. The inefficiency of the means of communication in certain places of the municipality was also verified, thus requiring information on the calendar of events to be also disseminated in printed form.