Rates and Occupancy Rates of Hotels, According to their Forms of Organization and Segment of Travelers They Host

Abstract

The scarcity of studies on pricing and occupancy in hotels encouraged the authors of thisarticle to verify the relationship between rates and occupancy rates, according to their formsof organization and segment of traveler they host, aiming to identify relationships statisticallysignificant within and between these variables. The data were collected with the hotelslocated in the town of Belo Horizonte that has been identified as the fourth Braziliandestination most sought by executives in 2010. Managers of the hotel affiliated to theBrazilian Association of Hotel Industry of Minas Gerais were asked to fill out the form. Fortyseven hotels (55% of the target population) kindly informed the required data. Means,standard deviations and correlations were calculated. The findings indicated that rates differwithin and between segments of travelers that the hotel focus, as well as within of the hotelchains and between them and independent hotels; furthermore, rates correlate withoccupancy rates only in specifics segments and months. The details presented in this articleare useful for hotel managers, since they can understand certain nuances of pricing thatseemingly have nothing to do with occupancy rates.