Strategic Plans of Municipal Tourism of the State Santa Catarina - Itineraries Regional: a study

Abstract

This article aims to identify which cities of the Santa Catarina Itineraries Regional preparedthe strategic plan of the municipal tourism and evaluate the planning method applied ondocuments already completed. Analysis in the method was in two concepts: "strategicplanning" according to the author Kotler (1998) and "tourism planning" Barretto (2005). The methodology for the development of this study was research descriptive, qualitative andquantitative. The procedures were bibliographic, documentary research. The questionnairewas the instrument data collection. The results demonstrated that the strategic planning oftourism needs to improve in state. The main results obtained was: dependence on federal andstate resources for plans and projects, problems in alignment between public sector andprivate, need more scientific studies of tourism and market research, little private sectorparticipation in financing of tourism projects.