Imagem do espaço turístico na televisão japonesa

Abstract

This article approaches the touristic places and images from the point of view of films produced by Japanese TV. The analysed films include soap operas and programs with various purposes and preset various duration. The use of touristic places and situations transmit and make public the director's archetype, the advertiser's philosophy and concepts of sponsors' values. Concluding, the touristic spaces transmitted by the Japanese TV reflect the Japanese culture and eventually contribute to publish the focalized localities, establishing an important instrument of marketing.