!nformation systems for the strategic analysis of competitors' cost: a case study of a budget hotel in São Paulo city

Authors

  • Gleice Regina Guerra Docente da Universidade Metodista de Piracicaba - Unimep.

DOI:

https://doi.org/10.11606/issn.1984-4867.v15i1p42-72

Keywords:

hospitality industry, budget hotel, cost accounting, information systems, competitive intelligence, strategic analysis, São Paulo, Brazil.

Abstract

This paper shows why analyzing the competitors' cost in the hospitality industry can be so important. It shows a case study of a budget hotel whose core strategy is price leadership. It indicates how information gathered in media and in competitors' product ("reverse engineering") can be useful for a cost analysis information subsystem for strategic management. This work also demonstrates how to make inferences about the cost structure of the competitors and its relevance when fighting over a highly competitive market, as the current case in São Paulo.

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Author Biography

  • Gleice Regina Guerra, Docente da Universidade Metodista de Piracicaba - Unimep.
    Técnica em Administração Hoteleira pelo Senac-SP. Bacharel em Economia pela FMU e em Turismo pela ECA-USP. Pesquisadora e professora de cursos de graduação e pós-graduação em Tu­rismo e Hotelaria desde 1994. Docente da Universidade Metodista de Piracicaba - Unimep. Mestranda Concorrência Hoteleira na Cidade de São Paulo em Contabilidade e Controladoria pela FEA-USP.

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Published

2004-05-30

Issue

Vol. 15 No. 1 (2004)

Section

Articles

License

Authors retain the copyright and grant the journal the right of first publication, with the work simultaneously licensed under the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0), allowing the sharing of the work with recognition of its authorship and initial publication in RTA. 

How to Cite

GUERRA, Gleice Regina. !nformation systems for the strategic analysis of competitors’ cost: a case study of a budget hotel in São Paulo city. Revista Turismo em Análise, São Paulo, Brasil, v. 15, n. 1, p. 42–72, 2004. DOI: 10.11606/issn.1984-4867.v15i1p42-72. Disponível em: https://revistas.usp.br/rta/article/view/63687.. Acesso em: 27 jul. 2024.