Challenges on the consolidation of a tourist destination: a preliminary case study on the city of São Paulo

Authors

  • Luiz de Carvalho Fundação Getúlio Vargas - São Paulo

DOI:

https://doi.org/10.11606/issn.1984-4867.v17i3p24-35

Keywords:

tourism and public administration, destination consolidation, product strategies, communication strategies, SP TURIS, the City of São Paulo, the State of São Paulo, Brazil.

Abstract

This preliminary study describes and reflects upon how São Paulo is being structured through actions carried out by the official city tourism board, São Paulo Turismo, in the hopes of consolidating a diversified tourist destination that meets the needs of both business travelers and visitors
whose main motivation is leisure. It presents general statistics relating to
tourism and discusses the obstacles and difficulties that must be overcome to develop tourism in the city. It focuses on "Destination São Paulo" explicitly analyzing SP Turismo's strategic actions targeting both the product and communication, which were carried out in 2005, and the results of said actions. The greatest challenges are considered to be making São Paulo a global city and managing tourism locally in an integrated and responsible manner based the "tripod" public sector, private sector and university; as well as developing innovative, original, differentiated and themed products that meet the needs of market niches and generate economic value.

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Author Biography

  • Luiz de Carvalho, Fundação Getúlio Vargas - São Paulo
    Ex-presidente da EMBRATUR e do Conselho Executivo da Organização Mundial de Turismo, além de ex-Ministro do Esporte e Turismo. Mestrando em Ciências da Comunicação na Universidade de São Paulo, professor da Fundação Getúlio Vargas (São Paulo) e membro do Conselho de Turismo da Universidade Anhembi-Morumbi. Presidente da São Paulo Turismo, órgão oficial municipal responsável pela política de turismo e eventos da capital paulista.

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Published

2006-12-23

Issue

Vol. 17 No. 3 (2006)

Section

Articles

License

Authors retain the copyright and grant the journal the right of first publication, with the work simultaneously licensed under the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0), allowing the sharing of the work with recognition of its authorship and initial publication in RTA. 

How to Cite

CARVALHO, Luiz de. Challenges on the consolidation of a tourist destination: a preliminary case study on the city of São Paulo. Revista Turismo em Análise, São Paulo, Brasil, v. 17, n. 3, p. 24–35, 2006. DOI: 10.11606/issn.1984-4867.v17i3p24-35. Disponível em: https://revistas.usp.br/rta/article/view/63754.. Acesso em: 29 jun. 2024.