Turismo: dinâmica atual, posicionamento brasileiro

Authors

  • Sarah Strachman Bacal Universidade de São Paulo / Escola de Comunicações e Artes

DOI:

https://doi.org/10.11606/issn.1984-4867.v1i1p5-13

Keywords:

World tourism, evolution, Brazilian reception tourism, tourism planning, strategical marketing.

Abstract

A survey of on world tourism, particularly Brazil's. It emphasizes Brazilian tourism regarding Argentines and references are made on two domestic researches. It goes further discussing a more efficient marketing package based on a strategy nore adequate to Brazilian tourism reality. lt proposes that tourism be considered an integrated area in the larger planning of economic and social development.

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Author Biography

  • Sarah Strachman Bacal, Universidade de São Paulo / Escola de Comunicações e Artes
    Professor Associado (Adjunto) do Curso de Turismo da ECA/USP. Vice-Chefe do Departamento de Relações Públicas, Propaganda e Turismo da ECA/USP.

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Published

1990-05-28

Issue

Vol. 1 No. 1 (1990)

Section

Articles

License

Authors retain the copyright and grant the journal the right of first publication, with the work simultaneously licensed under the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0), allowing the sharing of the work with recognition of its authorship and initial publication in RTA. 

How to Cite

BACAL, Sarah Strachman. Turismo: dinâmica atual, posicionamento brasileiro. Revista Turismo em Análise, São Paulo, Brasil, v. 1, n. 1, p. 5–13, 1990. DOI: 10.11606/issn.1984-4867.v1i1p5-13. Disponível em: https://revistas.usp.br/rta/article/view/63853.. Acesso em: 17 may. 2024.