Stakeholder Analysis and Management of Lodging Ventures: multiple case study in the Vila do Abraão, Ilha Grande, RJ, Brazil

Abstract

Verify the involvement of the lodging sector with the various groups that influence or can influence an organization, the so-called stakeholders, can improve the connections. This research is aimed to diagnose the relationship between the accommodation sector and stakeholders for the development of tourism in the locality. As specific objectives, aims to rank the level of importance of each stakeholder for the success of business and identify the ways of integrating lodging sector and stakeholders in the Vila do Abraão, at Ilha Grande. The work consisted of an exploratory study with qualitative and multiple case studies of accommodations in the Vila do Abraão, located at Ilha Grande, Rio de Janeiro, Brazil. Reviewed the literature on business management, taking the work of Freeman (1984) as its reference point. There were identified nine stakeholders that influence the management of lodging facilities. The groups identified have different levels of importance to business success, noting that customers and the media are stakeholders with greater influence. The existing relations of cooperation are scarce and lack of management projects to improve the connections with stakeholders.