Estruturação de processos na Área de Eventos: um estudo de caso em uma empresa em Santa Maria - RS
DOI:
https://doi.org/10.11606/issn.1984-4867.v24i2p404-431Keywords:
services, events, organizational structure, processes.Abstract
The objective of this study is to structure the organizational processes at a company in the area of events in Santa Maria, RS, Brazil, in order to add value to the company and its customers by standardizing the processes. Regarding the method, the work is characterized as a qualitative descriptive case study through bibliographic research. Data collection wasperformed by local observations of activities and processes performed in the company, documentary research and informal interviews with employees, resulting in the flowcharts and standard operating procedures of the main activities of the company. It is concluded, therefore, that objective was achieved with such improvements to the company by providing the establishment of standards of daily routines and develop strategies to guide the organization in achieving its goals. It is suggested for future studies, further exploration of the area of events in the form of service companies and for the company in question, continued study of organizational processes and the development of a strategic plan.
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Published
2013-08-12
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Authors retain the copyright and grant the journal the right of first publication, with the work simultaneously licensed under the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0), allowing the sharing of the work with recognition of its authorship and initial publication in RTA.
How to Cite
STEFANAN, Aline Armanini; FALLER, Lisiane Pellini; FLORES COSTA, Vânia Medianeira. Estruturação de processos na Área de Eventos: um estudo de caso em uma empresa em Santa Maria - RS. Revista Turismo em Análise, São Paulo, Brasil, v. 24, n. 2, p. 404–431, 2013. DOI: 10.11606/issn.1984-4867.v24i2p404-431. Disponível em: https://revistas.usp.br/rta/article/view/64188.. Acesso em: 26 may. 2024.