Tourism management as an integrator of international and regional initiative in the current selective process of globalization: case study Sierra de la Capibara - Brazil

Authors

  • Geraldo Luciano Toledo Universidade de São Paulo / Faculdade de Economia, Administração e Contabilidade
  • Eliana Marroquin Quelopana Escuela Técnica Superior de la Universidad Politécnica de Madrid
  • Álvaro Castroman Pollero Universidade de São Paulo / Escola de Comunicações e Artes

DOI:

https://doi.org/10.11606/issn.1984-4867.v17i1p64-84

Keywords:

tourism, regional development of sustainable tourism, private and regional initiative.

Abstract

ln a region of Latin America, with lower indicators IDH, is tried to implement a tourist model that allows the integration of the tourist region with the benefits of the international tourism. The option of the tourism is due to that the Sierra de la Capibara - Brazil possesses a resource declared Cultural Patrimony of Humanity; it tries to put on value this resource to lead the project that consists with the investment of an international group in a resort of 400 million dollars. The objective of this study is to evaluate the possibility that the project allows the integration of the private, public and regional initiative to structure the tourist regional development. The results stand out the partner-territorial and economic complexity of the integration of the different agents to reach tourist sustainable development.

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Author Biographies

  • Geraldo Luciano Toledo, Universidade de São Paulo / Faculdade de Economia, Administração e Contabilidade
    Licenciado y doctor en Administración por la Facultad de Economía, Administración y Contabilidad de la Universidad de São Paulo - FEA-USP; vice-director (1994-1998) y profesor titular del Departamento de Administración de la FEA-USP; autor de libros y diversos artículos publicados en las áreas de marketing estratégico y de servicios, planificación estratégica y administración estadística.
  • Eliana Marroquin Quelopana, Escuela Técnica Superior de la Universidad Politécnica de Madrid
    Doctoranda en la Escuela Técnica Superior de la Universidad Politécnica de Madrid; master stricto sensu en Administración de Empresas por la Universidad de São Paulo; ingeniera en Informática por la Universidad Femenina dei Sagrado Corazón, Lima; consultora en gestión dei conocimiento e innovación en empresas públicas y privadas en Perú, Brasil y Espana.
  • Álvaro Castroman Pollero, Universidade de São Paulo / Escola de Comunicações e Artes
    Doctorando en Turismo en la Universidad de São Paulo - USP; mestre en Integración de América Latina por la USP; profesor de la Universidad del Uruguay - UTU; planificador de las estrategias técnicas-económicas del órgano estatal de Punta del Este, Uruguay; técnico integrante da comisión mixta de turismo Uruguay-Argentina - CMT.

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Published

2006-04-18

Issue

Vol. 17 No. 1 (2006)

Section

Articles

License

Authors retain the copyright and grant the journal the right of first publication, with the work simultaneously licensed under the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0), allowing the sharing of the work with recognition of its authorship and initial publication in RTA. 

How to Cite

TOLEDO, Geraldo Luciano; QUELOPANA, Eliana Marroquin; POLLERO, Álvaro Castroman. Tourism management as an integrator of international and regional initiative in the current selective process of globalization: case study Sierra de la Capibara - Brazil. Revista Turismo em Análise, São Paulo, Brasil, v. 17, n. 1, p. 64–84, 2006. DOI: 10.11606/issn.1984-4867.v17i1p64-84. Disponível em: https://revistas.usp.br/rta/article/view/68254.. Acesso em: 10 may. 2025.