Wine Tourism: experiences and sensations in the Vale dos Vinhedos (RS)

Abstract

To consume, actually, is a part of the daily life. Different forms and products are available to people, who can acquire and enjoy benefits, to meet needs that may be related to way of being, and later, the way of having. Consequently, the term "product" is not only about the specific aspects, material or tangible ones. The consumer emotions and specifically in the tourism field get highlighted when the theme is to try unique experiences. To experience new seasoned and tasty typical dishes, wines and scenery are beyond the mere consumption of a tourism product, overcoming cultural barriers and economic limits. Through research conducted in the Vale dos Vinhedos, a wine tourism important destination in this country, it was possible to identify that certain trips are the equivalent of moments that are full of feelings and sensations.