La Red de Alojamiento y los Placemaking en la Economía Compartida
examinar Airbnb
DOI:
https://doi.org/10.11606/issn.1984-4867.v30i3p516-538Palabras clave:
Hospitalidad, Economía compartida, Placemaking, Airbnb, Narrativa, Capital reputacionalResumen
Este artículo investiga las similitudes y diferencias de elementos tangibles e intangibles que contribuyen al placemaking en las reseñas en inglés de Airbnb en París (59,057 reseñas), Barcelona (19,291 reseñas) y Londres (30,403 reseñas). Este artículo contribuye al estudio de la narrativa en torno al capital reputacional vinculado a las estrategias de placemaking. Un enfoque cuantitativo que utiliza análisis de texto a gran escala permitió el análisis de las reseñas en términos de contenido y estilo de escritura, lo que permitió la identificación de patrones en el uso del lenguaje. Los resultados indican que los elementos tangibles e intangibles actúan juntos en el discurso, contribuyendo a la narrativa del lugar construida a partir del capital reputacional del anfitrión. La interacción entre el anfitrión-huésped surge como el factor principal en las evaluaciones, seguido del transporte y las comodidades locales. Las ciudades tienen diferentes perfiles en la composición de los grupos de palabras, lo que indica diferencias en la experiencia percibida de los huéspedes.
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Los autores conservan los derechos de autor y otorgan a la revista el derecho de primera publicación, con el trabajo simultáneamente licenciado bajo la Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0), lo que permite compartir el trabajo con el reconocimiento de su autoría y publicación inicial en RTA.
