The process of co-creating value in experiences of collaborative consumption in tourism
the Blablacar case
DOI:
https://doi.org/10.11606/issn.1984-4867.v31i3p417-434Keywords:
Tourism, Collaborative consumption, Consumer experience, Co-creationAbstract
This study sought to better understand how the construction of value co-creation occurs during the experiences of tourists using collaborative consumption platforms, having as object of study the BlaBlaCar ride application. To provide theoretical support to the research, a bibliographic survey was conducted on consumption experiences, the co-creation of value and collaborative consumption. To achieve the proposed objective, the qualitative nature of the research was adopted, opting for the case study strategy. For data collection, semi-structured interviews were carried out with users of the aforementioned platform, as well as a script was developed to observe the content of the website as a way to carry out a counterpoint between the data. The results found made it possible to recognize the tendency to adopt new types of collaborative services, as well as to change consumer behavior. A better understanding of how the experiences are developed was also obtained, identifying how participation between providers and demanders of services occurs in these new formats made possible by the computer network.
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