Turismo e valorização do lugar

Abstract

This paper discusses the increasing importance of the meaning and the value of the place concerning the touristic activity, in a process of globalization where the main trend is to become similar. ln this way it presents the strategy that is being used by the local governments to face the increasing competition among cities. They try to sell the city having as the main tools the policies of place marketing and city marketing and highlighting the condition of being unique to take the advantages of the meaning and the value of each different place. That is the "sense of place". Besides the many
opportunities offered by many urban centers (urban design, products, history, knowledge, business, fellings and emotions), the natural environment emerges as a strong attribute to contribute to make this difference.