Três leituras sensoriais na publicidade

Authors

  • Kati Eliana Caetano Universidade Tuiuti do Paraná

DOI:

https://doi.org/10.11606/issn.2316-7114.sig.2001.65537

Keywords:

Advertising language, Sensorial perception, Passion

Abstract

This essay analyses three advertising campaigns, aiming the role of the sensorial traits in the determination of the course of reading of the text and in the construction ofthe meaning effects. Starting from that analytic approach, it discusses the contractual relationship between enunciate and enunciatee presupposed in the adopted discursive strategies and two logics of apprehension of the same ones, based on the emotion and justified by the reason.

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Published

2001-11-25

Issue

Vol. 28 No. 16 (2001)

Section

Articles

License

Copyright (c) 2001 Kati Eliana Caetano

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How to Cite

Três leituras sensoriais na publicidade. (2001). Significação: Journal of Audiovisual Culture, 28(16), 117-134. https://doi.org/10.11606/issn.2316-7114.sig.2001.65537