Significant bodies in the discursive metropolis: essay on visual fetishism and youth activism

Authors

  • Rosamaria Luiza (Rose) de Melo Rocha ESPM

DOI:

https://doi.org/10.11606/issn.2316-7114.sig.2012.71333

Keywords:

Body, visibility, fetishism, visual consumption, youth.

Abstract

Focusing on the place of images and bodies in the configuration
of contemporary societies (mediated, discursive and aesthetical),
this article puts in question the nature of the consumption of
images that takes place in this society. Arguing that fetishism
has become, himself, an image and the fact that the body is
structurally affected by the dictatorship of compulsory visibility,
we seek to build analytical tools to identify appropriate strategies
and interpretations of juvenile visibility in which hegemonic
aesthetic standards are refaced.

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Author Biography

  • Rosamaria Luiza (Rose) de Melo Rocha, ESPM
    Doutora em ciências da comunicação pela Escola de Comunicações e Artes da Universidade de São Paulo e pós-doutora em ciências sociais pela Pontifícia Universidade Católica de São Paulo. Coordenadora do Programa de Pós-Graduação Stricto Sensu em Comunicação e Práticas de Consumo da ESPM.

Published

2012-06-23

Issue

Section

Articles

How to Cite

Significant bodies in the discursive metropolis: essay on visual fetishism and youth activism. (2012). Significação: Journal of Audiovisual Culture, 39(37), 126-146. https://doi.org/10.11606/issn.2316-7114.sig.2012.71333