Discursos maestros, hipertextos y archicultura: escrituras postmodemas y Teoría de la Comunicación

Abstract

We study the cultural transformations at the postmodemity and the crysis into the modem social metadiscourse named Grand Récits, by J. F. Lyotard. Consistenly, we propose a new perspective about the patterns of reading and writing the real: a general hypertextuality, that can do an hermeneutical and crytical response at the new situation of the pop’s “archiculture”, the radical fragmentation of the reality representation, the ideological relativism, the technical reason as metadiscours of legitimation and this pragmatics of the market that display in our postmodern societies as master discourse of the capitalist empire.