Creativity in Instagram as a tool for innovation to the organizations

Authors

DOI:

https://doi.org/10.11606/issn.1984-5057.v6i1p125-137

Keywords:

creativity, innovation, images, organizational communication, Instagram

Abstract

Creativity has been important cause it is linked to innovation. It was observed the best use of ideas of businesses to develop innovation through a social network focused on images. It was made literature research and empirical analysis of social network Instagram, involving collecting data on the profiles of the companies. As results, two organizations showed the importance and benefits of their differential on the social network.

Downloads

Download data is not yet available.

Author Biographies

  • Asdrúbal Borges Formiga Sobrinho, University of Brasília

    Doutor em Psicologia pela UnB, mestre em Comunicação Social pela UnB e bacharel em Publicidade e Propaganda pela UnB. Professor adjunto da Faculdade de Comunicação e do Programa de Pós-graduação em Comunicação da UnB. Pesquisa sobre comunicação, criatividade, cultura, consumo e cidadania.

  • Alexandre Mota Barbosa, University of Brasília
    Graduando em Comunicação Organizacional pela Universidade de Brasília.

References

Downloads

Published

2014-06-03

Issue

Vol. 6 No. 1 (2014): Signos do consumo, experiência em foco

Section

ARTICLES

License

Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons BY-NC-SA License.

Licença Creative Commons

 

How to Cite

SOBRINHO, Asdrúbal Borges Formiga; BARBOSA, Alexandre Mota. Creativity in Instagram as a tool for innovation to the organizations. Signos do Consumo, [S. l.], v. 6, n. 1, p. 125–137, 2014. DOI: 10.11606/issn.1984-5057.v6i1p125-137. Disponível em: https://revistas.usp.br/signosdoconsumo/article/view/101406. Acesso em: 6 feb. 2026.