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v. 17 n. 2 (2025):

View v. 17 n. 2 (2025):

Published: 2025-12-31

PRESENTATION

Signos do Consumo: novas conquistas, outros desafios

Eneus Trindade, Clotilde Perez

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- PDF (Portuguese (Brazil))

Dossiê - 1ª Conferência Ibero-Americana de Publicidade

Ventura inc.: when celebrity matters more than the party

Ana Filipa Joaquim

e242893
- PDF (Portuguese (Brazil))
“Stories that connect us”: analysing rhetoric in Disney advertising campaigns

Bruno Frutuoso Costa, Hadassa Guimarães Oliveira, Mariana Pinto Góis

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- PDF (Portuguese (Brazil))
The objectification of women on digital contact platforms: a critical analysis of web portals accessible in Pontevedra

Xabier Martínez Rolán, María Isabel Míguez González, Alexandre Duarte, Alberto Dafonte Gómez

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- PDF (Spanish)
Communication for an inclusive and plural society: the need for authenticity in banking campaigns

José-Antonio López-Martín, Javier García-López, Francisco Cabezuelo-Lorenzo

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- PDF (Portuguese (Brazil))
The impact of Jaguar’s rebranding on consumer perception

Fabiana Cabeça, Alexandre Duarte

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- PDF (Portuguese (Brazil))
Sustainable place branding: how technology can support new forms of connection with nature

Maria Fernandez-Osso Fuentes

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- PDF (Spanish)
The visibility of older women in advertising: an analysis of ageism in the luxury fashion sector

Jonatán Camacho-Escobar, Carlos Sáenz-Torralba, María Salinas-Vázquez

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- PDF (Spanish)
AI in advertising or advertising in AI?

Rita Dinis Delgado

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- PDF (Portuguese (Brazil))

Artigos Livres

Belle Époque, Nostalgia, and Consumption in the Farm Rio–Sézane Collection

Karina Gomes Barbosa, Giovanna Azevedo Cabral

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- PDF (Portuguese (Brazil))