v. 18 (2026)

ARTICLES

• The impact of homophily in influencer advertising: a reflection on contemporary consumption processes

  Cristina Santos

  e244064

  • PDF (Portuguese (Brazil))

• Advertising agencies in Portugal: from the traditional model to liquid modernity

  Maria José Cunha, Sara Balonas

  e244369

  • PDF (Portuguese (Brazil))

• Aesthetic and body standards in artificial intelligence-generated pornographic advertisements

  David Nogueira da Costa, Jacqueline Ausier Domingues

  e244242

  • PDF (Portuguese (Brazil))

• Branded documentaries: advertising tool or genuine activism?

  Sara Rego, Alexandra Leandro

  e244073

  • PDF

• Meanings of K-pop consumption in Brazil

  Raquel Gomes Pregioni Ribeiro, Renata Céli Moreira da Silva Paula

  e242667

  • PDF (Portuguese (Brazil))

• Poetics of consumption: an analysis of narratives in perfume advertising films

  Marcelo Eduardo Ribaric

  e242371

  • PDF (Portuguese (Brazil))

• Redefining innovation management for the complex adaptive system of innovation: a path to Creative Economy 2.0

  Romilson Marco Santos

  e239723

  • PDF (Portuguese (Brazil))

• Where is the porn? An overview of Brazilian research on pornography in the communication field

  David Costa, Clotilde Perez

  e239099

  • PDF (Portuguese (Brazil))

• Consumption of underwear in gay culture: mapping the lifestyles and behaviors of Ricok Couture potential users

  Eduardo Brasil, Daniela Novelli

  e238480

  • PDF (Portuguese (Brazil))