Ephemerality and contemporary consumption: The capital circulation in the context of planned obsolescence

Authors

  • Silvânia Mineira Ribeiro Sotttani Federal University of Rio de Janeiro image/svg+xml

DOI:

https://doi.org/10.11606/issn.1984-5057.v6i2p172-186

Keywords:

capital, circulation, consumption, ephemerality

Abstract

This paper presents, from the ascertainment of planned obsolescence as one of the main landmarks of contemporary consumer society, a link between some marxian categories – such as production cycle and time of circulation – long abandoned by various theorists in the field of Advertising and Consumption, and currently highlighted themes – as the ephemerality –, to argue about the need of reflections about Consumption that consider the material and the symbolic spheres, to the detriment of the recent analysis that, since its is based only on the second, disregard its relation to the material conditions of production.

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Author Biography

  • Silvânia Mineira Ribeiro Sotttani, Federal University of Rio de Janeiro
    Doutoranda do Programa de Pós-Graduação em Comunicação e Cultura da Universidade Federal do Rio de Janeiro. Mestre em Ciências Sociais pela Universidade Federal de Juiz de Fora.

References

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Published

2014-12-09

Issue

Vol. 6 No. 2 (2014): Os signos do consumo, discurso, circulação e apropriações

Section

ARTICLES

License

Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons BY-NC-SA License.

Licença Creative Commons

 

How to Cite

SOTTTANI, Silvânia Mineira Ribeiro. Ephemerality and contemporary consumption: The capital circulation in the context of planned obsolescence. Signos do Consumo, [S. l.], v. 6, n. 2, p. 172–186, 2014. DOI: 10.11606/issn.1984-5057.v6i2p172-186. Disponível em: https://revistas.usp.br/signosdoconsumo/article/view/105699. Acesso em: 15 feb. 2026.