Curriculum organization of higher education in advertising: A brazilian view about U.S. offering

Authors

DOI:

https://doi.org/10.11606/issn.1984-5057.v7i1p39-53

Keywords:

advertising, high education, curriculum organization

Abstract

The purpose of this article is to present and discusses the curricular offering of higher education in Advertising by means of theoretical reference and case study with Boston University and the University of Illinois at Urbana-Champaign. The results point that those offering are structured, differentiated, and show contributions to Brazilian experience.

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Author Biography

  • Gino Giacomini Filho, University of São Paulo
    Doutor e Livre-docente pela ECA/USP. Docente do mestrado em Comunicação da USCS e do curso de graduação da ECA/USP.

References

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Published

2015-07-15

Issue

Vol. 7 No. 1 (2015): Consumo e a estetização da vida cotidiana: uma perspectiva a cerca da publicidade e dos games

Section

ARTICLES

License

Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons BY-NC-SA License.

Licença Creative Commons

 

How to Cite

GIACOMINI FILHO, Gino. Curriculum organization of higher education in advertising: A brazilian view about U.S. offering. Signos do Consumo, [S. l.], v. 7, n. 1, p. 39–53, 2015. DOI: 10.11606/issn.1984-5057.v7i1p39-53. Disponível em: https://revistas.usp.br/signosdoconsumo/article/view/111271. Acesso em: 7 feb. 2026.