Where it came from, where it is, and where advertising is going on Bruno Pompeu's view

Abstract

Bruno Pompeu, in his book "Where it came from, where it is, and where advertising is going" (2021), conducts an analysis of the history and evolution of advertising, highlighting its relationship with culture and communication. The author explores the four cultural eras to trace the historical trajectory of advertising, from its earliest appearances in oral culture to the era of cyberculture and digital technologies. Pompeu discusses how digital advertising redefines the relationship between advertisers and consumers, emphasizing the role of data and algorithms in personalizing advertising messages. Furthermore, the author addresses ethical and moral issues related to contemporary advertising, stressing the importance of advertisers taking responsibility for the construction of reality.