AI in advertising or advertising in AI?
DOI:
https://doi.org/10.11606/issn.1984-5057.v17i2e244076Keywords:
artificial intelligence (AI), advertising, smart advertising, manipulation, threatsAbstract
In an era in which the use of Artificial Intelligence to help with countless tasks is almost as natural as breathing, advertising is no exception. The search for advertising in an increasingly demanding and expanding e-commerce market cannot be answered in light of the traditional model. Therefore, and taking into account the applicability of Artificial Intelligence techniques in the most diverse domains, these tools are used in an attempt to facilitate the creation of advertising material and save time and resources. But is the application of these tools beneficial at all levels? Will there be data that allows us to draw accurate conclusions? It is increasingly difficult to discern where the barrier between reality and intelligence dissolves, making it urgent to gain greater awareness of this topic.
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