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Vol. 10 No. 1 (2018): Consumo, tecnologia e redes sociais: apps, 3D e emoticons em análise

(Janeiro-junho)

Published: 2018-01-15

PRESENTATION

Consumption, technology and social networks: apps, 3D and emoticons under analysis

Clotilde Perez, Eneus Trindade

1-3
- PDF (Portuguese (Brazil))

ARTICLES

Does live marketing exist? Reflections about overlappings and tensions with advertising

Fernanda Ferreira de Abreu

4-14
- PDF (Portuguese (Brazil))
3D printers: a change in consumer dynamics

Cristiano Max Pereira Pinheiro, Gabriela Ehlers Mota, Camilla Steinhaus, Mikaela de Souza

15-22
- PDF (Portuguese (Brazil))
Unveiling the ritualistic debutante balls consumption

Stephanie Duarte Estéban, Olga Maria Coutinho Pépece

23-35
- PDF (Portuguese (Brazil))
Usain Bolt as enunciative entity: the construction of his personal brand in the context of the 2016 Olympics

Rafael dos Santos Hönig, Fabiano Maggioni, Magnos Cassiano Casagrande

36-46
- PDF (Portuguese (Brazil))
Totalmente Demais and TV Globo experiments

Gabriel Souza, Maria Lília Dias de Castro, Fernanda Sagrilo Andres

47-58
- PDF (Portuguese (Brazil))
Communication with the market by applications: challenges and opportunities

Priscila Guidini

59-69
- PDF (Portuguese (Brazil))
Facebook emoticons: analyzing feeling’s demarcation and consumer engagement through social media

Wesley Moreira Pinheiro

70-81
- PDF (Portuguese (Brazil))
“Décadence avec élégance”: from literary decadentism to material anthropology, analysing comsumption

Hélio Ricardo Marino Rainho

82-93
- PDF (Portuguese (Brazil))
Guidelines for understanding the silences in Brazilian advertising discourses: the automotive sector

Rogério Luiz Covaleski

94-106
- PDF (Portuguese (Brazil))

REVIEWS

Consumption as a possibility of autonomy

Maria Beatriz Portelinha

107-109
- PDF (Portuguese (Brazil))
The era of light utopias: the light as imperative of the human condition

Paloma Volski Mariano

110-112
- PDF (Portuguese (Brazil))