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Vol. 3 No. 1 (2011): Signos do Consumo, Caleidoscópica

(Janeiro-junho)

Published: 2011-06-16

PRESENTATION

Signos do Consumo, Caleidoscópica

Clotilde Perez, Eneus Trindade

i-iv
- PDF (Portuguese (Brazil))

ARTICLES

Fantasy as ritual and advertising appeal: an analysis of proposal intertextual

Susana Silva, Rui Torres

6-27
- PDF (Portuguese (Brazil))
Journalism in the Marketing Economy: A Study of Veja Magazine

Maria Inez Mateus Dota, Denise Fernandes Britto

28-43
- PDF (Portuguese (Brazil))
Gimmicks the paradox of politics: Why it´s to human who already human

Sérgio Roberto Trein

44-56
- PDF (Portuguese (Brazil))
Advertising for social causes: notes on the experience of the university laboratory of applied advertising (LUPA)

Monica Machado, Fernanda Martineli, Marta de Araujo Pinheiro

57-74
- PDF (Portuguese (Brazil))
See, read, touch and interact with the sol beer press add

Fernanda Rodrigues Pucci

75-90
- PDF (Portuguese (Brazil))
Tv, viewers and reactive transmediation in martín-barbero

Alexandre Honório da Silva

91-105
- PDF (Portuguese (Brazil))
The enunciative praxis in contemporary advertising: the tension between permanence and fugacity in the ritual of purchase, use and possession

Eneus Trindade, Pedro Hellin, Clotilde Perez, Paulo Lencastre, Leandro Leonardo Batista

106-123
- PDF (Portuguese (Brazil))

REVIEWS

Inspirações moçambicanas

Bruno Pompeu

124-128
- PDF (Portuguese (Brazil))
O mundo divertido das Mascotes levado a sério

Eneus Trindade

129-132
- PDF (Portuguese (Brazil))