Mobile dependence: the relation of the new generation with digital mobile gadgets

Authors

  • Edmundo Brandão Dantas Faculdade de Comunicação da Universidade de Brasília
  • Priscila Valim Carneiro Vidal Faculdade de Comunicação da Universidade de Brasília

DOI:

https://doi.org/10.11606/issn.1984-5057.v8i2p67-84

Keywords:

Communication, mobile media, smartphone, Z Generation, Y Generation

Abstract

This article covers the relationship between Z and Y Generations with the digital mobile gadgets, synthesizing the findings verified from an exploratory and descriptive study carried about the interactions of both of them with the smartphones. The intent of the study was to verify if the Z Generation should have a higher rate of dependence on those gadgets compared with the Y Generation. In addition to a bibliographical and documental investigation, it was carried a field survey, applied in the Federal District, with both quantitative and qualitative approach and application of questionnaires, as well as the analysis of two reports of individuals belonging to the Z Generation who were restrained to use their cell phones within a period. The result suggests that the Z Generation is more dependent concerning the digital mobile gadgets, although this degree of difference is not excessively different from the dependency observed in the Z Generation.

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Author Biographies

  • Edmundo Brandão Dantas, Faculdade de Comunicação da Universidade de Brasília

    Professor pesquisador do Programa de Pós-Graduação em Comunicação da Faculdade de Comunicação da Universidade de Brasília

  • Priscila Valim Carneiro Vidal, Faculdade de Comunicação da Universidade de Brasília

    Graduação em publicidade pela Faculdade de Comunicação da Universidade de Brasília

Published

2016-12-21

How to Cite

Mobile dependence: the relation of the new generation with digital mobile gadgets. Signos do Consumo, [S. l.], v. 8, n. 2, p. 67–84, 2016. DOI: 10.11606/issn.1984-5057.v8i2p67-84. Disponível em: https://revistas.usp.br/signosdoconsumo/article/view/122003.. Acesso em: 1 aug. 2024.