Media, consumption (also of information) and the fetishism of technology

Authors

  • Eugênio Bucci Universidade de São Paulo

DOI:

https://doi.org/10.11606/issn.1984-5057.v8i2p85-96

Keywords:

Journalism, Consumer, Technology, Information, Democracy

Abstract

This paper thematizes the impact of new technologies on the perception of professionals, users and researchers of Journalism, Advertising and Media. Finding connections between the media and consumer society, mediated by specific communicational techniques of advertising and public relations, this paper collects some testimonials about the advent of disruptive changes, aiming to prove that: (1) the feeling that things have never changed so quickly dates at least from a few centuries ago; and (2) it is necessary to be careful and not to idolize technical innovations as if they were the womb of the future.

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Author Biography

  • Eugênio Bucci, Universidade de São Paulo

    Professor associado do Departamento de Jornalismo e Editoração da ECA-USP, onde dá aulas de graduação e pós-graduação (no PPGCOM, Ciências da Comunicação). É conselheiro do Institutos de Estudos Avançados da USP e superintendente de Comunicação Social da USP. É integrante do grupo de pesquisa “Jornalismo, Direito E Liberdade”, vinculado ao Instituto de Estudos Avançados e à ECA-USP.

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Published

2016-12-21

Issue

Vol. 8 No. 2 (2016): Estratégias de construção de vínculos nas redes sociais digitais e as novas formas de hidribrização de conteúdos audiovisuais

Section

ARTICLES

License

Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons BY-NC-SA License.

Licença Creative Commons

 

How to Cite

BUCCI, Eugênio. Media, consumption (also of information) and the fetishism of technology. Signos do Consumo, [S. l.], v. 8, n. 2, p. 85–96, 2016. DOI: 10.11606/issn.1984-5057.v8i2p85-96. Disponível em: https://revistas.usp.br/signosdoconsumo/article/view/123197.. Acesso em: 21 nov. 2024.