Essential procedures of the colonization of daily consumption practices by the production place of power

Authors

  • Isaac Matheus Santos Batista Universidade Federal Rural de Pernambuco
  • Marcelo Machado Martins Universidade Federal de Pernambuco
  • Raquel de Aragão Uchôa Fernandes Universidade Federal Rural de Pernambuco

DOI:

https://doi.org/10.11606/issn.1984-5057.v10i2p53-69

Keywords:

Daily life, Production, Consumption

Abstract

This study aims to understand the procedures inherent to the colonization process of daily consumption practices by the production place of power. Through a case study on how the House of Dior, which was in the place of power of the fashion system, colonized the garment consumption practices of the young and the working class from the 1960s, drawing inspiration from the costumes emerged among them for the design of new luxury products, we realized that there are four procedures inherent to this process, which are: reconfiguration, refunctionalization, resignification and ethicalization.

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Author Biographies

  • Isaac Matheus Santos Batista, Universidade Federal Rural de Pernambuco
    Bacharel em Design pela Universidade Federal de Pernambuco e mestre em Consumo, Cotidiano e Desenvolvimento Social pela Universidade Federal Rural de Pernambuco.
  • Marcelo Machado Martins, Universidade Federal de Pernambuco
    Doutor em Semiótica e Linguística Geral pela Universidade de São Paulo. Professor do Núcleo de Design e Comunicação da Universidade Federal de Pernambuco.
  • Raquel de Aragão Uchôa Fernandes, Universidade Federal Rural de Pernambuco
    Doutora em Ciências Sociais pela Universidade do Estado do Rio de Janeiro. Professora do Departamento de Ciências Domésticas da Universidade Federal Rural de Pernambuco.

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Published

2018-07-12

Issue

Vol. 10 No. 2 (2018): Consumo e suas sensorialidades: do visual, do verbal e do olfativo

Section

ARTICLES

License

Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons BY-NC-SA License.

Licença Creative Commons

 

How to Cite

Essential procedures of the colonization of daily consumption practices by the production place of power. Signos do Consumo, [S. l.], v. 10, n. 2, p. 53–69, 2018. DOI: 10.11606/issn.1984-5057.v10i2p53-69. Disponível em: https://revistas.usp.br/signosdoconsumo/article/view/141231.. Acesso em: 7 jul. 2024.