Diversity, gender and consumption

contemporary studies

Authors

DOI:

https://doi.org/10.11606/issn.1984-5057.v11i1p97-107

Keywords:

diversity, gender, consumption, contemporary studies

Abstract

What does the intensity of contemporary experience consist of? This study articulates an essay reflection on diversity, gender and consumption, by considering dynamic strategies in the contemporary field of communication, exemplified from the Brazilian music video Corpo Fechado (2018), by Johnny Hooker. The methodological route equates a qualitative and empirical approach of observing, describing and discussing, in which the theoretical basis is effected in contemporary studies. As a result, challenging statements influence the current market-mediatic message.

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Author Biography

  • Wilton Garcia, Universidade de Sorocaba, Sorocaba, Brasil

    Professor do Programa de Pós-Graduação em Comunicação e Cultura da Universidade de Sorocaba (Uniso) e da Fatec Itaquaquecetuba, e líder do Grupo de Pesquisa Mídias Contemporâneas (MIDCON). Doutor em Comunicação pela Universidade de São Paulo.

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Published

2018-12-20

Issue

Vol. 11 No. 1 (2019): Media consumption, consumers in debate

Section

ARTICLES

License

Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons BY-NC-SA License.

Licença Creative Commons

 

How to Cite

GARCIA, Wilton. Diversity, gender and consumption: contemporary studies. Signos do Consumo, [S. l.], v. 11, n. 1, p. 97–107, 2018. DOI: 10.11606/issn.1984-5057.v11i1p97-107. Disponível em: https://revistas.usp.br/signosdoconsumo/article/view/150757.. Acesso em: 5 may. 2025.