The Champions League Cup goes to Abu Dhabi: notes on sportswashing and geopolitical uses of sport in the 21st Century
DOI:
https://doi.org/10.11606/issn.1984-5057.v16i1e224679Keywords:
sportswashing, media, nation branding, sports diplomacy, soft powerAbstract
This study describes a first exploration of research that aims to analyze how national states and financial conglomerates have used the power of the media to communicate with different audiences, especially international ones, by sports diplomacy and sportswashing instruments. It is important to emphasize that this, rather than a new phenomenon per se, it has gained prominence in recent years given the repeated use of soft power instruments by totalitarian and autocratic regimes around the world. This study introduces some initial reflections on the topic supported by references and partially analyzes the relation between Manchester City and the Abu Dhabi United Group, a fund from the United Arab Emirates.
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