Fantasy as ritual and advertising appeal: an analysis of proposal intertextual
DOI:
https://doi.org/10.11606/issn.1984-5057.v3i1p6-27Keywords:
advertising, fantasy, intertextualilityAbstract
This article addresses fantasy as a dimension of escape where to the individual projects himself, through the idyllic promise of consumption made by advertising. The analysis of some adverts evidences how intertextuality emerges as a privileged strategy that invites the reader to the advertising text, sending him to a universe of texts and references inscribed in his memory and in his culture, stimulating the imagination and the awakening of fantasy.Downloads
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Published
2011-06-16
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ARTICLES
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Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons BY-NC-SA License.
How to Cite
Fantasy as ritual and advertising appeal: an analysis of proposal intertextual. Signos do Consumo, [S. l.], v. 3, n. 1, p. 6–27, 2011. DOI: 10.11606/issn.1984-5057.v3i1p6-27. Disponível em: https://revistas.usp.br/signosdoconsumo/article/view/49997.. Acesso em: 19 jul. 2024.