Read on my shirt - communication, consume and subversion of sense of absolute brands

Authors

  • Irene Carballido Universidade de São Paulo

DOI:

https://doi.org/10.11606/issn.1984-5057.v5i2p245-262

Keywords:

comunication, consumer, discourse, brand, subversion

Abstract

Article is about the production of meaning made by the micro discourse in advertisement: the name of the brand. The subverted messages displayed in shirts shows that the process of production of meaning of the name in the brand. The myth behind the brand is unveiled when it differs from the ready-mades and from the deviation. It also differs in the most ideological dimension of the language, the connotation. With its suggestive, creative and humorous content, the subversion of the brands brings out thoughts about the universe of the production de meaning of the products and its contradictions.

Downloads

Download data is not yet available.

Author Biography

  • Irene Carballido, Universidade de São Paulo

    Mestranda em Comunicação e Consumo, PPGCOM- ESPM-SP. Membro do GP – “Comunicação, Discursos e Poéticas do Consumo” da ESPM-SP. Bolsista Capes/Prosup. Especialização em Psicocriatividade - Universidad Autónoma de Barcelona. Graduações em Ciências Sociais - UFBA e Graduação em Publicidade – Universidade Católica.

Downloads

Published

2013-12-19

Issue

Vol. 5 No. 2 (2013): Revista Signos do Consumo, Narratividade, Gênero e Vida Simbólica

Section

ARTICLES

License

Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons BY-NC-SA License.

Licença Creative Commons

 

How to Cite

Read on my shirt - communication, consume and subversion of sense of absolute brands. Signos do Consumo, [S. l.], v. 5, n. 2, p. 245–262, 2013. DOI: 10.11606/issn.1984-5057.v5i2p245-262. Disponível em: https://revistas.usp.br/signosdoconsumo/article/view/76386.. Acesso em: 16 jul. 2024.