The wrong picture in the right cover: gay marriage, visual fetichism and making sense in midiatic reception

Authors

  • Camilo Vannuchi Universidade de São Paulo

DOI:

https://doi.org/10.11606/issn.1984-5057.v5i2p263-281

Keywords:

making sense, enunciation, reception, visual fetishism, Época São Paulo magazine

Abstract

In this paper, we explored how a photo published in a magazine cover can negatively influence the consumption practices of an issue by enabling the making sense (in recep-tion) contradicts the purpose first intended (in enunciation). For that, we compared two covers about the gay marriage, published by different magazines (Time and Época São Paulo), mixing semiotics, discourse analysis and theory of enunciation. Finally, we re-sort to the theory of advertising enunciation in reception, as conceived by Trindade (2008b), to propose its application in the study of news reception.

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Author Biography

  • Camilo Vannuchi, Universidade de São Paulo
    É jornalista, mestrando no Programa de Pós-Graduação em Ciências da Comunicação da ECA-USP, pesquisador na área de concentração Estudo dos Meios e da Produção Mediática. Foi editor da revista Época São Paulo de 2010 a 2012.

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Published

2013-12-19

Issue

Vol. 5 No. 2 (2013): Revista Signos do Consumo, Narratividade, Gênero e Vida Simbólica

Section

ARTICLES

License

Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons BY-NC-SA License.

Licença Creative Commons

 

How to Cite

VANNUCHI, Camilo. The wrong picture in the right cover: gay marriage, visual fetichism and making sense in midiatic reception. Signos do Consumo, [S. l.], v. 5, n. 2, p. 263–281, 2013. DOI: 10.11606/issn.1984-5057.v5i2p263-281. Disponível em: https://revistas.usp.br/signosdoconsumo/article/view/76387.. Acesso em: 11 mar. 2025.