The procedural rhetoric as an articulatory agent between identity and alterIty

Authors

  • Monica Tavares Universidade de São Paulo. Escola de Comunicações e Artes

DOI:

https://doi.org/10.11606/issn.2178-0447.ars.2014.96740

Keywords:

procedural rhetoric, actualization-virtualization dialectic, identity and alterity, digital embodiment.

Abstract

This article has as purpose to verify how procedural rhetoric serves as a basis for the dialectic of embodiment-disembodiment processes, which is responsible for the successive exchanges between the self and the other. Firstly, it presents the notion of procedural rhetoric, understood as an argumentation and persuasion technique established on the basis of computing systems. Secondly, it examines how the dialectic of embodiment-disembodiment becomes important source of influence for the construction of the meaning of self and other. Thirdly, it discusses how the notion of interface can be considered as procedural and computational maps, which seductively and ideologically influence the behavior of the receivers. Finally, it introduces Alter Ego, by Alexa Wright & Alf Linney, as an example of work, which in a critical and reflexive way discusses the elements that form the embodiment-disembodiment experiences and explains how such experiences increase the number of successive exchanges between identity and alterity.

Downloads

Download data is not yet available.

Author Biography

  • Monica Tavares, Universidade de São Paulo. Escola de Comunicações e Artes
    Livre-Docente pela Escola de Comunicações e Artes da USP (2012), pós-doutoramento pela Pennsylvania State University (2009) e pela Cornell University (2014) na interdisciplinaridade das Artes, Design e Mídias Digitais, doutorado em Artes pela Universidade de São Paulo (2001), mestrado em Multimeios pela Universidade Estadual de Campinas (1995) e graduação em Arquitetura pela Universidade Federal da Bahia (1982). Atualmente é Professora Associada da Escola de Comunicações e Artes da Universidade de São Paulo.

Downloads

Published

2014-12-24

Issue

Vol. 12 No. 24 (2014)

Section

Multimedia

License

The responsibility for obtaining written permission to use in the articles materials protected by copyright law lies entirely with the author(s). Ars is not responsible for copyright breaches made by its collaborators.

The authors have the copyrights and grant the journal the right of the first publication, with the article licensed under the Creative Commons BY-CC License.

Licensees have the right to copy, distribute, display, and carry out the work and make derivative works from it, including with commercial purposes, granted that they give the due credit to the author or licensor, as specified by them.

Licensees compromise to inform the appropriate credit, provide a link to the license, and indicate if changes were made.

Respected the terms of the license, the licensors/authors are not allowed to revoke the conditions above mentioned.

After the publication of the articles, the authors keep the copyrights and the rights to republish the text exclusively in unpublished books and collections.

How to Cite

Tavares, M. (2014). The procedural rhetoric as an articulatory agent between identity and alterIty. ARS, 12(24), 83-96. https://doi.org/10.11606/issn.2178-0447.ars.2014.96740