Crossovers between Word and Image in Three Moments of Brazilian Art

Authors

DOI:

https://doi.org/10.11606/issn.2178-0447.ars.2020.148634

Keywords:

Brazilian Art, Word and Image, Semantic Participation

Abstract

This article approaches the intersection between word and visuality in three moments of Brazilian art: Concretism, Neo-Concretism, and New Brazilian Objectivity. From a first moment in which the identity between word and image is pursued in a predominantly optic way, a second occurs in which the word is admitted in its symbolic dimension and identified with space, becoming haptic. At a third moment, these instances maintain their differences, establishing a relation of metonymic contiguity that mobilizes the context in which they are inscribed. The hypothesis here formulated is that a shift in the semantic-visual relation paradigm takes place, having as a point of inflection a theoretical text by Hélio Oiticica from 1967 and his concept of “semantic participation”.

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Author Biography

  • Fernando Gerheim, Universidade Federal do Rio de Janeiro (UFRJ), Brazil

    Professor da Escola de Comunicação da Universidade Federal do Rio de Janeiro (ECo-UFRJ), do Programa de Pós-Graduação em Artes da Cena (PPGAC) e do Programa de Pós-Graduação em Artes Visuais (PPGAV-EBA), ambos da UFRJ. Pós-doutor pela Universidade de Barcelona (2019). É autor dos livros de ficção Infinitômetros (Rio de Janeiro, Sete Letras, 2018) e Signofobia (Rio de Janeiro, Multifoco, 2012) e do ensaio Linguagens Inventadas - palavra imagem objeto: formas de contágio (Rio de Janeiro, Jorge Zahar, 2008). É membro de grupo de pesquisa internacional Todas as Artes. Participou como entrevistado do livro Poesia e Videoarte (Rio de Janeiro, Circuito, 2013), organizado por Renato Rezende e Katia Maciel.

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Published

2020-10-23

Issue

Vol. 18 No. 39 (2020)

Section

Articles

License

Copyright (c) 2020 Fernando Gerheim

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How to Cite

Gerheim, F. (2020). Crossovers between Word and Image in Three Moments of Brazilian Art. ARS, 18(39), 105-128. https://doi.org/10.11606/issn.2178-0447.ars.2020.148634