Toyotism and the "capture" of subjectivity of labour on global capitalism

Abstract

Our objective is to watch the internal mechanisms of the logic of the toyotism as new organic ideology of the control of the manpower in the global capitalism. The toyotism turns the exploration of the capital more consensual, involving, and manipulatory. The constitution of the new spurious consents demanded by the toyota method happens for an intense process of manipulation of the subjectivity of the work (that is the content of the "capture" of the subjectivity). The manipulatory logic of the toyotism under the ballast of the partner-metabolic innovations reaches the dimensions of the human psyche. We present the concepts of "extended unconscious" and "psycocorporal compression" as important explanatory categories of the new social-psychologic dynamics of the global capitalism.