Comercialização de leite fluido a preço reduzido para famílias urbanas de baixa renda na área metropolitana de São Paulo: uma avaliação

Abstract

This paper is an evaluation of the fresh milk program sold at a price 20% cheaper than the normal retail price in two communities of Sao Paulo peripherical areas. The evaluation of the program was carried out on a random sample of the beneficiaries, which was compared to an equal sample of non beneficiting families living in the same community. It was used a 24 hour recall method with mesuring glasses to describe the milk consumption patterns. The families milk consumption adequancy was analysed taking as a pattern the quantity of milk consumed among the families with a 100% calcium adequancy from the Nacional Studies of the Families Expenditure (ENDEF). Concerning to social, economic and demographic point of view, the participating and non participating families are homogenous though light differences were found on income levels and family size. The milk consumption per capita (in all groups of age) was 100ml higher among the participating families and the quantity of milk bought was about half a liter superior when compared to non participating families.