O encadeamento de chavões como estratégia de construção de textos

Abstract

We examine four publications of publicity and politics propaganda. By observing the problems presented by this kind of text, we attempt to show that in their construction, an underlying textual model is used. We propose that the unfamiliarity with the operation of the model that the author attempts to reproduce leads him or her to make use of cliches to fulfill a global structure. This is made in an attempt to touch the reader.