Turismo, imagem do lugar e competitividade na globalização
DOI:
https://doi.org/10.11606/issn.2179-0892.geousp.1997.123229Keywords:
Tourism, place image, marketing, globalization, public policiesAbstract
The production of touristic images of places lives a new moment facing the new marketing and advertising strategies. The manegement of brandings is its more recent aspect due to the increasing competitivity between places within the globalization. In this way, this paper examines the importance of place's image to public policiesDownloads
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Copyright (c) 1997 Aldo Gomes Leandro
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