A TRANSFORMAÇÃO DA MEMÓRIA EM MERCADORIA: FIM DA PRODUÇÃO FABRIL E A CONTINUIDADE DA “MARCA”

Authors

  • Sílvia Aparecida Guarnieri Ortigoza Universidade Estadual Paulista "Júlio de Mesquita Filho". Departamento de Geografia
  • Mirlaine Rotoly de Freitas Universidade Federal de Lavras. Departamento de Engenharia Florestal
  • Fabiana da Silva Bitencourt Cândido Universidade Estadual Paulista "Júlio de Mesquita Filho"

DOI:

https://doi.org/10.11606/issn.2179-0892.geousp.2008.74096

Keywords:

Hat company, Urban space, Space production, Spatial dynamics, Landscape deconstruction.

Abstract

The historical recovery of the Sarkis Hat Company is reported in this paper. Influences of this company on Itapira town are analyzed by taking into account the mentioned recovery, especially when investigating the organization and production of the urban center, as well as the daily of citizens. Its closing was due to changes in the global fashion and their reflex over the place Itapira – SP, Brazil. This study contemplates an analysis throughout the period from the 1920 to 1960 decades, in which the hat used to be an indispensable accessory for the daily lives of people. By looking forward from this period, we tried to understand the content of the spatial shape which is tumbled nowadays. This work is unique when identifying the transformation of the tradition of an important company into merchandise, in the geographical space of Itapira.

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Author Biographies

  • Sílvia Aparecida Guarnieri Ortigoza, Universidade Estadual Paulista "Júlio de Mesquita Filho". Departamento de Geografia
    Professora do Departamento de Geografia da Universidade Estadual Paulista "Júlio de Mesquita Filho" (UNESP de Rio Claro/SP).
  • Mirlaine Rotoly de Freitas, Universidade Federal de Lavras. Departamento de Engenharia Florestal
    Professora do Departamento de Engenharia Florestal da Universidade Federal de Lavras (UFLA, Lavras/MG).
  • Fabiana da Silva Bitencourt Cândido, Universidade Estadual Paulista "Júlio de Mesquita Filho"
    Graduada em Geografia pela Universidade Estadual Paulista "Júlio de Mesquita Filho" (UNESP de Rio Claro/SP).

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Published

2008-04-30

Issue

Vol. 12 No. 1 (2008)

Section

Articles

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How to Cite

ORTIGOZA, Sílvia Aparecida Guarnieri; FREITAS, Mirlaine Rotoly de; CÂNDIDO, Fabiana da Silva Bitencourt. A TRANSFORMAÇÃO DA MEMÓRIA EM MERCADORIA: FIM DA PRODUÇÃO FABRIL E A CONTINUIDADE DA “MARCA”. GEOUSP Espaço e Tempo (Online), São Paulo, Brasil, v. 12, n. 1, p. 50–62, 2008. DOI: 10.11606/issn.2179-0892.geousp.2008.74096. Disponível em: https://revistas.usp.br/geousp/article/view/74096.. Acesso em: 17 may. 2024.