ADHD and ASD toys: a case study using design thinking and project management in their developments

Authors

DOI:

https://doi.org/10.11606/gtp.v19i1.210499

Keywords:

ADHD, ASD, Toy, DTPMf

Abstract

The aim of this research is to develop toys focused on children with ADHD and ASD using the DTPMf – framework that combines Design Thinking with Project Management. A nine-month single-case study was conducted in a Brazilian toy company, with data collection carried out through the DTPMf – 15 tools, 15 project team members and eight interviewees – and data analysis based on content analysis with the support of NVivo software. As a result, six new wooden toys were developed, which aim to meet the specificities of children with ADHD and ASD. The originality of this research is related to the use of DTPMf in a case study and in the development of a line of products focused on an underexplored public in Brazil. Despite the DTPMf having previously proven its efficient online execution, only one meeting was conducted in person due to COVID-19, being a limitation of the study. As a practical implication, through a new product development routine, the company introduced different principles, roles, phases, events and tools, generating unique and innovative toys. Furthermore, toy designers can use this study as a basis for future inclusive projects.

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Author Biographies

  • Daniel de Salles Canfield, Universidade Federal de Goiás

    PhD in design from the Universidade Federal do Rio Grande do Sul, has a master's degree in marketing from Dublin Business School (Ireland), an MBA in strategic design from the Escola Superior de Propaganda e Marketing and a degree in Industrial Design/Visual Programming from the Universidade Federal de Santa Maria. He is currently an adjunct professor at the Universidade Federal de Goiás.

  • Maurício Moreira e Silva Bernardes, Universidade Federal do Rio Grande do Sul

    Graduated in Civil Engineering from the Universidade Federal de Alagoas (1993), Master's (1996) and Ph.D. (2001) in Civil Engineering from the Universidade Federal do Rio Grande do Sul. Post-doctorate in design from the Institute of Design of the Illinois Institute of Technology/ USA. He is currently a full professor at the Universidade Federal do Rio Grande do Sul.

  • Luiza Justiniano Tolentino Barbosa, Universidade Federal de Goiás

    Undergraduate student in Graphic Design from Universidade Federal de Goiás. Acting member of Canindé Design, junior company of Design from Faculdade de Artes Visuais.

  • Sofia Satie Basso Aseka, Universidade Federal do Rio Grande do Sul

    Undergraduate student in Visual Design from the Universidade Federal do Rio Grande do Sul. She is currently working in Centro de Línguas para fins Acadêmicos, from the Universidade Federal do Rio Grande do Sul.

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Published

2024-06-13

Issue

Vol. 19 No. 1 (2024): Design & Health

Section

Papers

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Copyright (c) 2024 Daniel de Salles Canfield, Maurício Moreira e Silva Bernardes, Luiza Justiniano Tolentino Barbosa, Sofia Satie Basso Aseka

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How to Cite

CANFIELD, Daniel de Salles; BERNARDES, Maurício Moreira e Silva; BARBOSA, Luiza Justiniano Tolentino; ASEKA, Sofia Satie Basso. ADHD and ASD toys: a case study using design thinking and project management in their developments. Gestão & Tecnologia de Projetos (Design Management and Technology), São Carlos, v. 19, n. 1, p. 149–166, 2024. DOI: 10.11606/gtp.v19i1.210499. Disponível em: https://revistas.usp.br/gestaodeprojetos/article/view/210499.. Acesso em: 16 apr. 2025.