Social marketing on health for Mexican immigrants in the U.S. and in Mexico: differences and points of consensus
DOI:
https://doi.org/10.11606/issn.2238-2593.organicom.2012.139151Keywords:
Social marketing. Immigration. Communication and heatlh. Promotion campaigns.Abstract
Marketing social. Migração . Comunicação e saúde. Campanhas de promoção.The purpose of this text is of pondering on the differences and points of agreement that arise from the use of the comparative analysis of the Mexican and U.S. social marketing strategies for immigrant health. The design is qualitative, with use of the technique of gathering from semi-structured interviews applied to 21 key informants, employees of health institutions in Mexico and the U.S. involved in programs and/or campaigns related to immigrants. The promotion and social marketing activities are so far segregated, the proposal is of communication for health, since its meaning includes both.Downloads
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2012-11-06
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How to Cite
GONZÁLEZ, Janet Garcia. Social marketing on health for Mexican immigrants in the U.S. and in Mexico: differences and points of consensus. Organicom, São Paulo, Brasil, v. 9, n. 16-17, p. 393–405, 2012. DOI: 10.11606/issn.2238-2593.organicom.2012.139151. Disponível em: https://revistas.usp.br/organicom/article/view/139151.. Acesso em: 15 jun. 2024.