Social marketing on health for Mexican immigrants in the U.S. and in Mexico: differences and points of consensus

Authors

  • Janet Garcia González Universidad Autónoma de Nuevo León. Facultad de Ciencias de la Comunicación

DOI:

https://doi.org/10.11606/issn.2238-2593.organicom.2012.139151

Keywords:

Social marketing. Immigration. Communication and heatlh. Promotion campaigns.

Abstract

Marketing social. Migração . Comunicação e saúde. Campanhas de promoção.The purpose of this text is of pondering on the differences and points of agreement that arise from the use of the comparative analysis of the Mexican and U.S. social marketing strategies for immigrant health. The design is qualitative, with use of the technique of gathering from semi-structured interviews applied to 21 key informants, employees of health institutions in Mexico and the U.S. involved in programs and/or campaigns related to immigrants. The promotion and social marketing activities are so far segregated, the proposal is of communication for health, since its meaning includes both.

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Author Biography

  • Janet Garcia González, Universidad Autónoma de Nuevo León. Facultad de Ciencias de la Comunicación
    Doctora y maestra en Comunicación por la Universidad Veracruzana, México. Especialista en Comunicación y Desarrollo. Coordinadora de Investigación de la Facultad de Ciencias de la Comunicación Universidad Autónoma de Nuevo León (UANL), México. Miembro de Comunicación y Salud – Red Internacional de Investigadores en Comunicación y Salud

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Published

2012-11-06

Issue

Vol. 9 No. 16-17 (2012): Comunicação e Saúde

Section

Pesquisa

License

A submissão implica a cessão de direitos da primeira publicação à revista Organicom, sem pagamento. Os autores podem estabelecer por separado acordos adicionais para a distribuição não exclusiva de versão da obra publicada na revista (como colocar em um repositório institucional ou publicar um livro), com o devido reconhecimento de sua publicação inicial na revista Organicom.

How to Cite

GONZÁLEZ, Janet Garcia. Social marketing on health for Mexican immigrants in the U.S. and in Mexico: differences and points of consensus. Organicom, São Paulo, Brasil, v. 9, n. 16-17, p. 393–405, 2012. DOI: 10.11606/issn.2238-2593.organicom.2012.139151. Disponível em: https://revistas.usp.br/organicom/article/view/139151.. Acesso em: 21 jun. 2024.