The historical scenario of public relations in Brazil

Abstract

Public relations arose in Brazil in 1914, with the creation of the first corporate department of the area, in São Paulo. However, it development only occurred as from 1950. When establishing themselves in Brazil, the internactional companies created public relations departments to improve and strengthen their activities in the country. A unique aspect in Brazil is that the profession was regulated in 1967, by Law No. 5.377/67. In the same year the first graduate course was created in the University of São Paulo. Inspired by the North American, European and Latin American theories, a number of authors have written conceptual and practical books for the Brazilian market, contributing to the development of the profession. Various associations have also played a crucial role in this sense, by building bridges between the academic environment and the market. This text presents relevant facts of the one hundred years of public relations in Brazil, celebrated in 2014.