Vol. 8 No. 15 (2011): Comunicação e Esporte: pesquisa, marketing e mídia

Editorial

Um casamento em construção

Os Editores

6-11
- PDF (Portuguese)

Espaço Aberto

Public relations in cognitive capitalism

Cicilia Maria Krohling Peruzzo

14-29
- PDF (Portuguese)
The communication of values and anti-values

Abraham Nosnik Ostrowiak

30-42
- PDF (Spanish)

Dossiê

The research groups in communication and sports in Brazil: profile, production and focuses of interest

Wilson da Costa Bueno

46-66
- PDF (Portuguese)
Public relations in the midfield of brand management for businesses related to sports

Ary José Rocco Júnior

67-80
- PDF (Portuguese)
Sports events: from Big Brother to Brecht Brother

Hugo Rodolfo Lovisolo

81-91
- PDF (Portuguese)
The stereotypes of Brazilians in the etiquette guide for the London Olympics: an analysis of the repercussion in the media

Mariana Nacimento Bispo, Hugo Rodolfo Lovisolo

92-106
- PDF (Portuguese)
Soccer and communication, a consumption process called passion

Rafael Prieto Ferraz

107-123
- PDF (Portuguese)
Communication in soccer: from reserve on the bench to first-team forward

Diego Figueiredo, José Coelho de Andrade Albino

124-137
- PDF (Portuguese)
Warriors do not abandon the battlefield: beer advertising in the 2010 Soccer World Cup

Camila Augusta Alves Pereira

138-152
- PDF (Portuguese)
Persuasion or performance: the communicational strategies to transform rugby into a national passion

José Carlos Marques, Marta Regina Garcia Cafeo

153-168
- PDF (Portuguese)
Gastronomy and the sports mega-events in the construction of the “Brasil” brand: proximities between world cup, tourism and public relations

Anderson Gurgel Campos, Helena Maria A. Jacob

169-183
- PDF (Portuguese)
Communication, sports, tourism and environment: how canoeing transformed Piraju into an olympic town

Luciano Victor Barros Maluly, José Luiz Fernandes Cerveira Filho

184-198
- PDF (Portuguese)

Entrevista

A glance well beyond the play

Juca Kfouri

201-215
- PDF (Portuguese)

Pesquisa

Perception of sports celebrities: a model of choice, management and control of their use in relation to brands

Otávio Freire, Diego Senise

218-232
- PDF (Portuguese)
The construction of a soccer idol in the press: a case study

Ronaldo George Helal, Alvaro do Cabo, Fausto Amaro, Camila Augusta Alves Pereira, João Paulo Vieira Teixeira

233-246
- PDF (Portuguese)
The influence of the 2010 World Cup mega-event on the image of the host country, based on the coverage by the Zero Hora newspaper

Renata Amaral Remus, Ana Cristina Cypriano Pereira

247-260
- PDF (Portuguese)

Depoimentos

You may not be an athlete, but you have much to achieve from this game! The opportunities that sports mega-events can generate for communication and public relations professionals

Vania Ciorlia

264-267
- PDF (Portuguese)

Resenha

The seventh art and the little surprise box

Sérgio Nesteriuk

270-274
- PDF (Portuguese)
Public relations: new challenges

Pedro Ulsen

275-279
- PDF (Portuguese)
Public communication in a brave new world

Paulo Celestino da Costa Filho

280-285
- PDF (Portuguese)

Vol. 8 No. 15 (2011): Comunicação e Esporte: pesquisa, marketing e mídia

Editorial

Um casamento em construção

Espaço Aberto

Public relations in cognitive capitalism

The communication of values and anti-values

Dossiê

The research groups in communication and sports in Brazil: profile, production and focuses of interest

Public relations in the midfield of brand management for businesses related to sports

Sports events: from Big Brother to Brecht Brother

The stereotypes of Brazilians in the etiquette guide for the London Olympics: an analysis of the repercussion in the media

Soccer and communication, a consumption process called passion

Communication in soccer: from reserve on the bench to first-team forward

Warriors do not abandon the battlefield: beer advertising in the 2010 Soccer World Cup

Persuasion or performance: the communicational strategies to transform rugby into a national passion

Gastronomy and the sports mega-events in the construction of the “Brasil” brand: proximities between world cup, tourism and public relations

Communication, sports, tourism and environment: how canoeing transformed Piraju into an olympic town

Entrevista

A glance well beyond the play

Pesquisa

Perception of sports celebrities: a model of choice, management and control of their use in relation to brands

The construction of a soccer idol in the press: a case study

The influence of the 2010 World Cup mega-event on the image of the host country, based on the coverage by the Zero Hora newspaper

Depoimentos

You may not be an athlete, but you have much to achieve from this game! The opportunities that sports mega-events can generate for communication and public relations professionals

Resenha

The seventh art and the little surprise box

Public relations: new challenges

Public communication in a brave new world

Make a Submission

Language

Information