Relaciones públicas, posverdad y grandes desafíos: una mejor investigación hacia el valor social
DOI:
https://doi.org/10.11606/issn.2238-2593.organicom.2023.210366Palabras clave:
Grandes cambios, Stakeholders, Posverdad, Valor social, Modelos de mediciónResumen
La trayectoria histórica del campo, su fundamento neoliberal, la centralidad organizacional y un exceso de confianza producto de un enfoque cuantitativo y pragmático son algunas de las razones por las que se cree que las Relaciones Públicas no están preparadas para los desafíos que imponen los entornos hipercomplejos que emergen. del contexto social posmoderno. Este artículo propone una lógica de planificación revisada y ampliada para la ejecución, medición y evaluación de actividades de comunicación con un enfoque en las partes interesadas para enfrentar problemas de gran escala.
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Derechos de autor 2023 Thomas Stoeckle, Ana Adi
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