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Vol. 5 No. 2 (2008)
Vol. 5 No. 2 (2008)
Published:
2009-02-27
Editorial
Editorial
Milton de Abreu Campanario, Osvaldo Elias Farah
xi-xi
PDF (Portuguese)
Artigos
THE IMPACT OF INNOVATION AND MARKETING KNOWLEDGE ON THE NEW PRODUCTS PERFORMANCE
Cid Gonçalves Filho, Carlos Alberto Gonçalves, Daniel Jardim Pardini
5-24
PDF (Portuguese)
MANAGEMENTAL INNOVATION: THE RELEVANT ASPECTS OF THE IMPLEMENTATION OF INTEGRATED DEVELOPMENT OF PRODUCTS IN AN NOURISHING COMPANY
Carolina Camila Bonelli, Fernando Antonio Forcellini, Roque Rabechini Jr
25-42
PDF (Portuguese)
THE CHOICE PROCESS OF PRODUCTS IN CONTINUOUS INNOVATION: INNOVATIVENESS, OBJECTIVES OF CONSUMPTION AND PERCEPTION OF INNOVATION
Danielle Mantovani Lucena da Silva, Paulo Henrique Muller Prado, Eneida Bezerra Soares Ribeiro, Flávio Freire Souza, José Carlos Korelo
43-56
PDF (Portuguese)
INNOVATIVE CAPACITY AND COMPETITIVE ADVANTAGE: A CASE STUDY OF BRAZILIAN FIRMS
Adriana Marotti de Mello, Wander Demonel de Lima, Eduardo Vilas Boas, Roberto Sbragia, Roberto Marx
57-72
PDF (Portuguese)
INNOVATION IN THE CONSUMER BEHAVIOR REWARD SOCIO ENVIRONMENTALLY RESPONSIBLE COMPANIES
Mauro Neves Garcia, Dirceu da Silva, Raquel da Silva Pereira, George Bedinelli Rossi, Silvio Augusto Minciotti
73-91
PDF (Portuguese)
INNOVATION STRATEGIES OF METALLURGIC COMPANIES SUPPLIERS OF SUGAR-ALCOHOL SECTOR
Zeferino Saraiva Henriques, Mário Sacomano Neto, Sílvia Helena Ramos Valladão Camargo, Antônio Carlos Giuliani, Oswaldo Elias Farah
92-111
PDF (Portuguese)
TECHNOLOGY INNOVATION AND BUSINESS ORGANIZATION IN THE ITALIAN INDUSTRIAL DISTRICTS
Alberto Grando, Marcos Alberto Castelhano Bruno, Eduardo Pinheiro Gondim de Vasconcellos, Vincenzo Baglieri
112-131
PDF (Portuguese)
TECHNOLOGY INNOVATION AND COMPETITION: SMALL AND MEDIUM COMPANIES CHALLENGES TO PARTICIPATE IN ELECTRONIC COMMERCE
Jouliana Jordan Nohara, Claudia Rosa Acevedo, Sílvia Novaes Zilber, Iara Regina dos Santos Parisotto
132-149
PDF (Portuguese)
INNOVATION IN THE PROCESS OF ORGANIZATION PERFORMANCE EVALUATION: THE USE OF THE INTEGRATIVE DIMENSION
Ademar Dutra, Leonardo Ensslin, Sandra Rolim Ensslin, Marcus Vinícius Andrade Lima, Ana Lucia Miranda Lopes
150-163
PDF (Portuguese)
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