Evaluation of benchmarking as a strategic management tool for agricultural cooperatives
DOI:
https://doi.org/10.11606/rco.v4i10.34780Keywords:
Strategic Management, Agricultural Cooperatives, BenchmarkingAbstract
This article deals with the characterization of benchmarking in the strategic process of agro-industrial cooperatives which participated of the Revitalization Program of Agricultural Cooperatives named Recoop, in the period between 1998 and 2005. This study had an exploratory character which incorporated documentary research, interviews and direct observation based on the theories of strategic processes suggested by Van De Ven (1992) and the benchmarking process formulated by Camp (1997). Using different techniques and with the support of an analytical tool developed to investigate the practices of strategic management, it was concluded that benchmarking is poorly used by the analyzed cooperatives. We identified management practices that may pose a strategic weakness for the use of benchmarking by the cooperatives, as well as practices that may act in the opposite direction, facilitating the adoption of this practice.Downloads
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