Different Views of Communication in Tourism: Understanding three Localities in Paraná/Brazil as Tourism Destination and Tourist Product

Authors

  • Marcia Shizue Massukado Nakatani Universidade Federal do Paraná (UFPR)
  • Ewerton Lemos Gomes Universidade Federal do Paraná (UFPR)
  • Mylena Palazzo Nunes Universidade Federal do Paraná (UFPR)

DOI:

https://doi.org/10.11606/issn.1984-4867.v28i3p474-491

Keywords:

Communication, Tourism destination, Tourist product, Advertising, Publicity.

Abstract

The communication of localities as places of tourism production and consumption derives primarily from different organizations and aims (official tourism organisms with promotional actions or private companies such as travel agencies and the efforts of advertising). This article discusses the differences between how localities are communicated applying the concepts of advertising and publicity. The research was based on documentary analysis of printed and digital promotional materials of the three main tourist destinations of the State of Paraná: Curitiba, Foz do Iguaçu and Paranaguá. Results shows that the locality is communicate with two distinct views and ways: as a tourism destination and as a tourist product. Thus, we conclude that for the same place it is possible to have different communication structures (only promotion or both promotion and commercialization aims), senders (who is speaking and its goals and interest) and message presentation (advertising or publicity).

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Author Biographies

  • Marcia Shizue Massukado Nakatani, Universidade Federal do Paraná (UFPR)

    Doutora no Programa de Pós-Graduação em Administração –PPGADM da Universidade Federal do Paraná – UFPR. Docente nos cursos de Graduação em Turismo (CTUR/DETUR) e Mestrado em Turismo (PPGTUR) da Universidade Federal do Paraná – UFPR, Curitiba, Paraná, Brasil. E-mail marcia.nakatani@ufpr.br

  • Ewerton Lemos Gomes, Universidade Federal do Paraná (UFPR)
    Mestrando do Programa de Pós-Graduação em Turismo da Universidade Federal do Paraná (UFPR), Curitiba – Paraná – Brasil. E-mail: ewertonlegomes@gmail.com
  • Mylena Palazzo Nunes, Universidade Federal do Paraná (UFPR)
    Graduanda em Turismo da Universidade Federal do Paraná (UFPR), Curitiba – Paraná – Brasil. E-mail: mylena.trilhas@gmail.com

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Published

2017-11-06

Issue

Vol. 28 No. 3 (2017): Setembro-Dezembro

Section

Articles

License

Authors retain the copyright and grant the journal the right of first publication, with the work simultaneously licensed under the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0), allowing the sharing of the work with recognition of its authorship and initial publication in RTA. 

How to Cite

NAKATANI, Marcia Shizue Massukado; GOMES, Ewerton Lemos; NUNES, Mylena Palazzo. Different Views of Communication in Tourism: Understanding three Localities in Paraná/Brazil as Tourism Destination and Tourist Product. Revista Turismo em Análise, São Paulo, Brasil, v. 28, n. 3, p. 474–491, 2017. DOI: 10.11606/issn.1984-4867.v28i3p474-491. Disponível em: https://revistas.usp.br/rta/article/view/123822.. Acesso em: 25 mar. 2025.